"Lacquery is a luxury nail studio, and it needed to look like one before anyone walked in."
Lacquery is a luxury nail studio, and it needed to look like one before anyone walked in.
Lacquery is a luxury nail studio, and it needed to look like one before anyone walked in. This was the full job: the mark, the print collateral, the signage, the website, and then the parts that actually run the day.
Bookings, a loyalty scheme, gift vouchers, and the studio's own operations all sit on the same system.
A luxury studio has to look like one before anyone walks in — the decision is made on a phone, from a photograph, weeks before the appointment.
And the brand cannot stop at the impression. The same system has to run bookings, a loyalty scheme, gift vouchers and the studio's own day, without any of that operational machinery leaking into what the customer sees.
Navy and gold in a high-contrast serif — the studio's own work photographed large and framed in a thin gold rule, so the nails are the hero and the brand is the frame around them.
The site leads with the gallery, then services, then the invitation to book: the order a customer actually decides in. Proof sits under the fold as plain numbers rather than testimonial cards.
Behind it, bookings, clients, loyalty and vouchers run from one admin panel, so the studio manages a day rather than four disconnected tools.