"Premium scented candles, hand-poured."
Packaging design for a small-scale candle brand — premium hand-made scented soy candles.
Laura Emili hand-pours premium scented candles in small batches. The brief was packaging: the box, the jar label and the surrounding collateral.
A candle is bought as a gift more often than for oneself, so the box matters as much as the wax.
Candle packaging is a crowded aesthetic. Almost everyone lands on the same place — pale, minimal, one thin serif — and the result is a shelf where nothing is distinguishable.
And the scent name is the actual product, so it has to be readable at a glance.
Charcoal instead of cream. A monoline hexagonal mark, a wide letterspaced sans, and a circular 'hand made' seal that sits off-axis to break the symmetry.
The scent name is the biggest thing on the box, set across two lines so it reads from across a room. Dark packaging also makes the candle itself look warmer when it is lit, which is the point.