the brief
Friends of Organic Methods is a home-made body care brand out of the USA — shampoos and body washes, made in small batches, sold by the person who makes them.
The packaging had to carry that fact rather than hide it.
Friends of Organic Methods
Packaging 2022 Friends of Organic Methods, USA
"Home-made, and proud of the handwriting."
Branding and packaging for a small home-grown shampoo and body wash brand in the USA — made in small batches, sold by a small business.
a closer look
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the tricky bit
Small-batch brands compete against enormous ones on the same shelf. Trying to look big is a losing game — it just looks like a cheap imitation of a big brand.
The better move is to look unmistakably hand-made without looking amateur, which is a narrow line.
what I did
Hand-drawn botanical illustrations, a lot of white space, and one flat colour per scent. Mint and citrus, lavender, lemon fresh — each bottle is a different colour and the same design.
The type is small and calm, the claims are short, and the illustration does the selling. It looks like something someone made, which is the truth.