the brief
Friends of Organic Methods is a home-made body care brand out of the USA — shampoos and body washes, made in small batches, sold by the person who makes them.
The packaging had to carry that fact rather than hide it.
Friends of Organic Methods
Packaging 2022 Friends of Organic Methods, USA
"Friends of Organic Methods is a home-made body care brand out of the USA — shampoos and body washes, made in small batches, sold by the person who makes them."
Friends of Organic Methods is a home-made body care brand out of the USA — shampoos and body washes, made in small batches, sold by the person who makes them.
a closer look
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the tricky bit
Handmade is the product's real advantage and the thing most likely to read as amateur. Lean into the craft and it looks unfinished; polish it and you have erased the reason someone buys from the person who makes it.
what I did
The packaging carries the fact rather than hiding it — the maker's hand stays visible in the mark and the labelling instead of being replaced by a corporate identity the business does not have.
Restraint everywhere else. When the story is "made by a person in small batches", the design's job is to stay out of the way and let the label look like it was applied by someone who cared, not by a machine.