"A ₹20 packet that punches above its weight."
Branding and packaging for a small-scale popcorn brand — the whole identity delivered on a low budget, built to reach a lot of people cheaply.
KPS Foods needed packaging for a popcorn brand priced at ₹20 a packet. Branding, packaging, the lot — on a budget that matched the price point.
When the product costs twenty rupees, the packaging has to earn its place in a fraction of a second and cost almost nothing to print.
Low budget means limited colours, cheap film stock and no fancy finishes. Low price means the packet is bought on impulse, from a rack, at arm's length.
So it needed to be loud enough to catch an eye and simple enough to print for next to nothing.
A comic-book burst holding the name, a hand-drawn popcorn box illustration, and two colours doing everything. Yellow and cream, black line art, no gradients, no photography.
The flavour name sits in a fixed slot so a new flavour is a plate change rather than a redesign. It looks like a snack, not like a design exercise.